It is 100 years since the first of our family heritage product made an entry in to India. Mot many business heritage and brands in the world can boast of such rich, century old history. Even fewer have managed to build a brand, extension of brands, and relationship as strong as Vaidya Nagindas Shah family has done in India. Through the years, the business family has overcome challenges and beat back the odds to build a diversified organization that has a stronger connection with consumer and customers than other brands of traditional Indian medicinal products.

Our journey has been long and exciting. It is the ayurvedic and herbal product manufacturing house to have had a continuous presence in the country for the last 100 years. We have focused our passion and commitments to providing Indian consumers with the world's most advanced format of natural and traditional medicines.

This business family has many first to its credit and our success has been built on four supporting pillars.

Ayukalp - is a brand exclusively developed for futuristice requirements. It is targeted for maturing Indian market in general but large potential of international market in particular. It is a strategic extension as well as selected diversion from our broad business spread of today. A growing awareness about pure and only herbal product in the minds of consumers has make it necessary to establish a strong & reliable brand for herbal medicines.

Ayukalp has designed a plan for step launching range of traditional medicinal products developed and derived from only herbal (botanical + biodegradable) ingredients. A beginning with exclusive products, authentic recipes, highlighted brand, distinguishable packaging, separate manufacturing facility, R&D works, new channels of promotions and marketing team and demarked supplier all are part of this identity building exercise.

This specialization is critical demand from globalize market environment so we are preparing smooth path for success of tomorrow. Winning a customer confidence is the foundation of our business heritage. All Ayukalp products in future will stand apart from the crowd with qualitative high head and business practices of humble hands. We know it is a long journey. So is our confidence in all our relationship which has supported us in the past and will continue in future.